Hello! I'm a recent graduate with a B.S. in Digital Marketing and a passion for creating meaningful connections between brands and their target audiences. I love combining marketing strategy, creativity, and visual storytelling to create content that captures attention and connects with the right people.
My work includes photography, videography, editing, graphic design, and social media content creation. I also enjoy the strategic side of marketing, with experience in SEO, keyword research, content strategy, audience insights, and performance analytics.
I'm proficient in Adobe Creative Suite, CapCut, Canva, PowerPoint, Excel, and Power BI, allowing me to blend creativity with data and strategy. My goal is to create work that is visually compelling, purposeful, and driven by an understanding of the audience.
Brand-inspired concept work — mock campaigns exploring tone, positioning, and visual identity.
This mock Red Bull graphic brings the iconic "Red Bull Gives You Wings" slogan to life using wings and a halo. The devil horns and tail create a playful "angel vs. devil" contrast that reflects Red Bull's bold, rebellious, and high-energy personality.
This mock-up Rhode graphic highlights autumn beauty essentials, using warm, neutral tones to capture the feeling of fall. The product arrangement creates a clean, minimal look while positioning Rhode as an everyday essential for the autumn season.
This mock Poppi campaign focuses on summer fun, using a bucket of ice-cold Poppi as a playful take on the phrase "summer bucket list." The sandcastle design connects Poppi with beach days and summer activities, positioning it as a refreshing summer essential.
Full campaign concepts — combining strategy, seasonal storytelling, and branded visual systems.
Created to position No Cap Soda as a must-have drink of the summer, inspired by beach days, music festivals, and warm-weather adventures. The "Cloud Nine" concept uses dreamy pink skies, clouds, and playful messaging to connect Strawberry Dream with happiness, nostalgia, and summer fun.
Inspired by festivals like Coachella and Stagecoach, the campaign uses music-inspired terminology like "headlining" and bold, social-first visuals to reinforce the brand's fun, youthful identity.
This mock Red Bull Cliff Diving campaign was created to promote the Cliff Diving World Series through bold, high-energy graphics. The designs highlight the Bali event and an athlete card, combining dramatic imagery, event details, and Red Bull's recognizable branding to capture the excitement and intensity of the sport.
The Summertime Blues campaign showcases Boot Barn's blue Western boots through a fun, seasonal concept that turns "the blues" into a fashion statement. Inspired by trending blue and teal tones and country artists Megan Moroney and Ella Langley, the campaign blends Western fashion with current summer trends.
The #BootBarnBlues hashtag encourages customers to share their blue boot looks, creating engagement, outfit inspiration, and community on social media.
Personal photography work, edited in Adobe Bridge.
Edited on Adobe Bridge
Edited on Adobe Bridge
Let's work together. For inquiries and collaboration opportunities, feel free to reach out.
Social & Video
RipCurl — branded social graphics and short-form video content.
Surf Check & New Arrivals
These graphics combine surf lifestyle content with product promotion. The "Surf Check" shares local Laguna Beach conditions, while "New Arrivals" highlights the latest swimwear and presents a call-to-action to encourage in-store shopping.
Search Series — Video
Video created to showcase RipCurl's newest Search Series products, highlighting their design, details, and key features through engaging visuals. The content incorporates outfit inspiration, showing customers how to style the new pieces and envision them as part of their wardrobe. Created using CapCut and TikTok, with video editing, transitions, text overlays, music, and visual storytelling to create engaging, social-first content.